AroTRON™ CRM represents today the ideal CRM solution in the Greek market, helping companies reach to their clients, serve them better than the competition, and increase their profitability.
Built with cutting-edge technologies, n-Tier Architecture, open and flexible, AroTRON™ CRM supports companies stemming from a variety of sectors, such as the Pharmaceutical, Financial, Telecom, Retail, Leasing, etc.
AroTRON™ offers numerous benefits to an organization, some of which are presented below:
More Effective Cross-sell and Up-sell
Learning desires and habits of customers will enable companies to accurately forecast needs of the customer. AroTRON™ eCRM software enables companies to predict future purchases, manage focused campaigns and deliver customized offers at the moment of opportunity. By anticipating what customers are likely to purchase, Cross- Selling and Up-Selling becomes the "new" opportunity.
Higher Customer Retention and Loyalty
It costs four to seven times more to attract a new customer than it does to retain an existing one. Recognizing the extraordinary costs associated with customer defections and the reciprocal benefits of loyalty, companies have seized on the issue of customer retention as a key objective in the coming years. AroTRON™ eCRM offers complete, on-time information and helps detect and solve customer related problems before they escalate.
Hence, AroTRON™ eCRM plays a central role in making customers feel that they are properly served, it minimizes the chances that they will take their business elsewhere and helps reduce the colossal cost of new customer acquisition. As industry analyst firm Gartner Group point out, some companies can increase profits by as much as 85% by retaining an additional 5% of their customers.
Higher Customer Profitability
While many companies have spent years in the dark about the profitability levels of individual customers, the use of AroTRON™ eCRM enables companies to place a value on their customers. Such scores can be critical. Customer analysis helps executives determine which customers should be actively courted and which ones - if any - should be politely dropped.
Higher Responses to Marketing Campaigns
Many marketers have stoically accepted single-digit response rates. No longer, since AroTRON™ eCRM can change the entire way companies market. It's Campaign Management module help companies achieve high response and conversion rates and reduce individual marketing costs per contact.
Extraordinary Service and Support
Service is perhaps the ultimate way for a business to effectively differentiate itself. Effective service involves managing each customer interaction to ensure a consistent experience and an outcome that is in line with each individual customer's wants, needs, and expectations-as well as being in line with the economics the business desires from a relationship with that customer. Delivering these consistent, focused experiences over time builds customer satisfaction and loyalty that increases sales and profitability.
AroTRON™ eCRM also offers the option for advanced Internet-based support and maintenance, called eService. Each authorized user can post a question or request on-line, and then follow that request throughout its lifecycle, view its status, or make new inquiries. The timesaving as well as cost reduction opportunities are enormous and well documented, and allow customers to troubleshoot on demand.
Knowledge Management & Retention
AroTRON™ eCRM enables companies to maintain a dynamic pattern of articles and business knowledge that pertains to the company's products and services, and thus preserve all the valuable experience gathered throughout the years. As a result, all employees and partners can draw upon the company's collective knowledge in order to better serve customers, the required training time for new employees is drastically reduced, and it becomes easier to move people across various company departments and business units. In an era where employee mobility has reached new heights, knowledge retention and preservation has become top priority for the viability of the corporation.
An Investment for the Future
AroTRON™ is the first 100% Greek CRM solution, built with the latest cutting-edge technologies. It supports all channels of communication like Internet, WAP, CTI, etc., and integrates with legacy applications (ERP, Back-Office). AroTRON™ eCRM is DB independent and scalable, and combined with its relatively low Total Cost of Ownership (TCO) it makes it the most attractive product offering in the CRM market spectrum.
- The solution is flexible enough to ensure adaptability to a company's current business practices and not the other way around. No need to redesign or adjust the company's sales and marketing processes.
- Cententia gives great consideration to the end user and tries hard to achieve a smooth transition to the new AroTRON™ solution. The company offers specialized training services that guarantee the adoption of a CRM methodology within an organization.
- Setting attainable goals around a company's critical success factors (CSF), along with fast deployment and implementation periods, guarantee a successful and hassle-free CRM project.
- Seamless Integration capabilities with existing IT systems (Back-End, ERP, Legacy) through its architecture (Enterprise Application Integration), which allows for the complete lifecycle automation of all business data and procedures.
- Ensures synergy between all company resources and exploits existing IT investments, enabling the creation of the "extended enterprise".
- Best-of-breed philosophy, which allows the customer to choose amongst any software solution that best fit the needs of the organization.
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