11 June, 2002
Cententia announces the successful implementation of Solution 4SFA™, one of the leading Sales Force Automation suits, at Alvia Pharmaceuticals. Solution 4SFA™ is a customer-centric suit that offers a complete and integrated 360° view of the customer, and it is part of the AroTRON™ eCRM platform family of products, the first 100% Greek CRM solution. After a full year of deployment, Alvia has realized extensive benefits from Solution 4SFA™, especially the Sales department and its mobile force by boosting performance and reducing operational costs associated with sales.
More specifically, Solution 4SFA™ enabled the sales department to eliminate double entries from its clientele database, helped them assign and reassign sales territories among its reps based on various territory or company-specific criteria, and optimized the sharing of knowledge and information among the sales people and the company's management team. In addition, the Marketing department is now able to view the complete customer profile and purchase history, which means that they can design and execute more personalized, and thus more effective, marketing campaigns. Solution 4SFA™ offers extensive reporting capabilities - utilizing among other the popular Microsoft Excel™ reporting tool (pivot tables) - allowing upper management to better coordinate the sales team activities, track sales targets and actual performance, and help the sales professionals to optimize their schedule. It is important to note that Solution 4SFA™ total cost of ownership is highly competitive, making it the most attractive sales proposition in the market.
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