18 September, 2003
Adding to a growing list of impressive customers, Cententia Business Solutions, member of PRC Group, announces that PHONE Marketing, one of Greece's most prestigious companies in the area of Call Center services, successfully implemented AroTRON™ Collections. More specifically, Cententia deployed AroTRON™ Collections, the most mature and advanced vertical solution for managing the complete lifecycle associated with collecting debt in arrears resulting from various types of financial products - credit cards, loans, installments, etc.
The implementation of AroTRON™ Collections has allowed PHONE Marketing to standardize and automate the pre-collection process of a large volume of cases involving debt in arrears (bucket 1-2), that has resulted in significant time and cost savings for the company.
Today, Cententia's applications support various business activities, covering a wide range of the market such as Pharmaceutical, Financial Services, Telecommunications and Commercial companies. Some of its clients include Fintrust (Collections Management), OTEnet και Lion Hellas - Sixt Rental (Customer Service & Support), UCB Pharma, Alvia Pharma & Faran (Sales Force Automation), Papadopoulos Graphic Arts (eProcurement). Cententia specializes in the development and implementation of AroTRON™ eCRM platform, the first 100% Greek CRM Solution which consists of modules such as Call Center Management, eMarketing & Sales, Sales Force Automation, e-Service & Help Desk, e-Procurement RFQ, Campaign Management, while supporting all new communication channels (WAP, CTI, etc.)



