In today's economy, competitive advantage is achieved by exploring all the tools and information available, no matter where they reside in the organization. As the relationships between companies and their customers become more complex, companies need to be able to efficiently leverage personalized information about their clients and partners, and offer them the products and services that best match their needs and wants.
AroTRON™ CRM Marketing Automation application helps automate all stages of the marketing process, including the organization and collection of customer data, the formation of multiple Customer groupings and definition of target groups, the initial design of promotion strategies for each target group (including marketing material assignment to each target group), and the management and analysis of campaigns. It provides companies with timely ROI data on the effectiveness of all advertising and marketing campaigns so they can allocate their valuable resources to the ones that yield the highest results and the most qualified leads.. Keep your finger on the pulse of demographic and market trends affecting your business with instant access to standard and customized reports.
The upside benefits associated with using AroTRON™ Marketing & Campaign Management can be tremendous. Among them:
Higher Responses to Marketing Campaigns
Many marketers accept single-digit response rates. No longer. AroTRON™ eCRM can change the entire way companies market. It's Campaign Management module help companies achieve high conversion rates, increase the number of qualified leads and reduce individual marketing costs per contact.
More Effective Cross-sell and Up-sell
Learning desires and habits of customers will enable companies to accurately forecast needs of the customer. AroTRON™ eCRM software enables companies to predict future purchases, manage focused campaigns and deliver customized offers at the moment of opportunity. By promoting existing products to new customer groups or new products to most suitable existing customers, and generally being able to anticipate what customers are likely to purchase, Cross- Selling and Up-Selling becomes the "new" opportunity.
Higher Customer Retention and Loyalty
By some estimates, it can cost four to seven times more to replace a customer than it does to keep one. As industry analysts such as the Gartner Group point out, some companies can increase profits by as much as 85% by retaining an additional 5% of their customers. Recognizing the extraordinary costs associated with customer defections and the reciprocal benefits of loyalty, AroTRON™ CRM can change the entire way companies market. It's Campaign Management module help companies ac helps improve customer retention rates through a better two-way communication, which results in increased customer involvement with the company and an incentive to stay a customer for life.
Sales Force Automation
A subsystem of the eMarketing module, it is specifically designed for managing sales force teams. Increases sales force efficiency and the level of personal communication with the client, and helps to achieve high levels of rep productivity by automating all the non-productive tasks of sales people like meeting and call scheduling, as well as reporting. It optimises the management of the sales department - sets and tracks sales targets even down to department level - and offers SWOT analysis of company products compared to the competition as well as analysis of customer acceptance level for each product.
Mailing Lists
Creates personalized templates for sending highly targeted messages to each target group. Offers dynamic list segmentation for individuals or business entities according to a wide variety of dynamic parameters such as geographical area, gender, age, company size, etc. It is important to note that lists can be automatically imported from various sources such as marketing or research firms and any other outside organization or partner the company is working with.
Territory Management
Offers automatic allocation of customers to reps based on various criteria such as geographical territory, specialty, importance and workplace and helps to reallocate personnel to areas and target groups that need immediate attention.
Event Management
Allows for the systematic tracking, analysis and management of events such as seminars, conferences, web events, etc., as well as accurate tracking of all related expenses.
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