The Most Advanced Sales Force Automation Solution
AroTRON™ Solution 4SFA Pharma is a CRM suite specifically designed for managing Field Sales teams and customer relationships in the pharmaceutical sector. A mature and tested solution, it was first implemented in 1998 and today it powers the sales team of five major pharmaceutical companies (Multinational and Greek).
The upside benefits associated with using AroTRON™ Solution 4SFA Pharma can be tremendous. Among them:
- An increase in sales while achieving a higher level of personal communication with the client.
- Better time allocation for employees allowing them to focus their attention on their core tasks, e.g. selling, since the process of scheduling calls or generating reports is automated
- Management and dissemination of the company's knowledge to all members of the organization: no more information vacuums. Every employee has secure access to the right information, according to his/her role and authorization.
- Support of up-sell and cross-sell marketing techniques. Trace new business opportunities by offering new or complementary products to the company's existing clientele
- Ability to monitor the company's relationship with each customer from day one, identifying all positive or negative feelings the customer might have for the company, and its products and services
- A clear and thorough quantitative evaluation of the company's marketing campaigns.
- An increase in sales efficiency and effectiveness by minimizing all related cost and effort required to achieve its targeted results.
- An improvement of the services provided to the customer and the ability to establish personal relationships based on mutual trust, which lead to higher sales volumes!
AroTRON™ CRM Solution 4SFA Pharma Functionality
Manage Customer Relations
AroTRON™ Solution 4SFA Pharma offers sales people detailed and real-time account data so they have all the information they need at their fingertips. It keeps records of appointments and calls, and offers full insight on how each customer feels towards the organization - positive or negative view of the company. AroTRON™ Solution 4SFA Pharma allows for dynamic scheduling of calls based on customer's availability and enables reps to search for non-scheduled customers within a period of time, making sure that no sales opportunity is lost due to lack of timely communication. By enabling company-wide access to detailed account data, AroTRON™ Solution 4SFA Pharma facilitates collaboration between the company's various departments and helps companies to collectively manage customer relationships.
Sales Force Management
Get a complete view of each rep's data history, including information on Hospitals, Clinics, and other health institutions they are responsible for promoting company products.
Automatically allocate customers to reps based on criteria such as geographical territory, specialty, importance and workplace. The system also gives the ability to track each rep's personal budget and get a tight grip on costs and expenses.
Sales & Marketing Support
With AroTRON™ Solution 4SFA Pharma , defining marketing cycles, setting sales targets and tracking actual sales results based on volume, specific product or institution - hospital, clinic, etc. - has become an easy task. Marketing will also benefit from the system's vast capabilities. AroTRON™ Solution 4SFA Pharma offers complete SWOT analysis for the company's products compared to the competition, allowing reps to stay on top of their profession and always be prepared to answer questions about their company's products. It is easy to record each customer's opinion for company and competitive products, enabling the company to reevaluate their strategies and promotional efforts. Finally it tracks all related marketing expenses and supports multiple promotion channels.
Territory & Event Management
Recognizing the importance of efficient territory management in directing leads and opportunities, AroTRON™ Solution 4SFA Pharma enables companies to assign territories based on geography, product, industry, or any other criteria that can facilitate the job of the sales force. As a result, assigning and reassigning opportunities, accounts, contacts, and activities to reps is easier than ever, enabling the organization to put extra focus on territories and clients that require maximum effort and attention.
AroTRON™ Solution 4SFA Pharma offers a dynamic Event Management tool for systematically managing various events like seminars, tradeshows, and conferences. It keeps records of customers' attendance and feedback, along with a complete list of expenses regarding each event - detailed cost of sending customers, marketing cost, etc. - allowing the sales department to quickly respond to evolving customer needs and wants.
Strong Reporting Capabilities
AroTRON™ Solution 4SFA Pharma offers strong reporting capabilities, enabling companies to create and run predefined or custom reports making it easy to analyze current or historical sales information and identify changes in customer behavior or other market indicators. It supports dynamic reporting in MS Excel Pivot but also integrates well with the best solutions in the market to cover a company's more sophisticated reporting needs.
ISO 9001:2000 Certified
