AroTRON™ Automotive Module

Increase Customer Satisfaction & Loyalty with AroTRON™ CRM platform

AroTRON™ CRM - Automotive is a solution especially designed to allow car companies, importers, and dealers to manage their customer relationships in the most efficient way. Flexible and easy-to-use, it helps organizations meet the most demanding sales, marketing and service requirements, while covering every requirement described in the new « EC Motor Vehicle Block Exemption Regulation»

Management of Vehicles and Financing

• Management of contracts, financing, warranties, insurance
• Management of complex sales cycles of new and used vehicles
• Complete history of Sales and Service - license plates, parts, accessories, color
• SWOT analysis for complete automotive product line - Strengths / Weaknesses compared to competitive models

Improved Dealer Support

• Opportunity management from dealers (on-site visit, telephone, etc) - ability to standardize follow-up procedures
• Central management of marketing campaigns , promotions , and sales
• Price-list management - Automated procedures for updating & modifying prices
  Sales & Marketing Automation
• Manage sales leads throughout the entire life cycle
• List of pending tasks ( to do list ), per salesperson or team ensuring all customer requests will be processed in a consistent and timely manner
• Management of customer contracts for products or services rendered, support, maintenance, etc.
• Effective Campaign Management for specific target groups - Continuously improved communication and marketing ROI
• Supports collaborative marketing efforts (promotional campaigns, events) - execution across multiple channels
• Dynamic Reporting - Productivity, performance, sales vs targets, for every brand and territory

Advanced Customer Support - After Sales Service

• Stand-out from the competition - Consistently provide superior service to all customers via every interaction point - phone, fax, email, web, etc.
• Quickly capture customer requests, questions, complaints - automatically distribute them to the appropriate departments based on dynamic and flexible business rules.
• Monitor all customer maintenance and support contracts - Inform customers about preventive maintenance deadlines
• Inform customers on new offers, services, and company news, based on their preferences
  Complete Customer View
• Single - 360 View of the customer base (groups & dealers) - offer complete insight of the customer history to every department & dealership in the organization
• Complete history of all vehicles purchased by the customer or his family , information - service requests, readily available to all dealers for every brand
• Gain a deep and thorough understanding of your customers' needs and wants - offer them the products and services they really need, before the competition.
• Improved customer retention rates and loyalty - provide customized offerings at every level (dealership, service centers) and a better two-way communication with clients

Web-enabled Solution

• Enable customers to send requests for reserving specific cars / test - drive dates
• Web-enabled customer service functionality allows customers to access their accounts anytime, enter service requests and follow the lifecycle of their trouble-ticket.